Pottermore?

Anyone else a little...underwhelmed by the Pottermore announcement? I feel like that announcement didn't tell me anything more than I already knew last week. It's a website. That's all I got out of J.K. Rowling's video and the Wired.com article and now I'm kind of itching for October to come so I can actually figure out what the website is.

This here video explains my feelings on Pottermore as of now (albeit I'm a little less...pissed about it):

WARNING: There's some strongish language, my dears. Guard your virgin ears accordingly.

"Crave You (feat. Giselle)"-Flight Facilities,